Shrewsbury Open Studios

Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

WikiNative

Identity and website for a Wikipedia editing agency.

WikiNative removes or corrects false information shown on Wikipedia pages. It brings the content within the complex guidelines of the online encyclopaedia.

Designing their site, we kept it to-the-point, a text only approach avoided any padding-out with photos of notebooks and coffee cups and fingers on keyboards: unnecessary, non-representative content perhaps?

Strong colours give high-impact, putting things right there in front of users, they take notice.

Shrewsbury Cycle Grand Prix

Online presence for British Cycling backed closed-circuit cycle race

Website and social media cards produced for the annual Shrewsbury Cycle Grand Prix crit races.

Bold design shows strength and no nonsense because the racing is hard. Riders need strength to compete.

Thousands lined the streets to experience the event. Over 350 amateur and professional riders took part in the fast-paced town centre circuit over seven different races.

The British Cycling backed event brought 6,000-7,000 spectators to the town. The event was also live-streamed over the internet via the website and broadcast to a giant screen in the town square.

Iron & Rose

The launch of Iron & Rose, a new, local, independent wine merchant.

The name is inspired by the smell and taste of ‘Barolo’, an Italian wine: “Wine produced in the northern Italian region of Piedmont vineyards must be located on hillsides.

The wines they sell are all sourced from organically and bio-dynamically farmed vineyards, winemakers who keep their product pure, but above all the focus is on wines that taste good, are authentic and speak of the people and places that made them. As well as wines, other products on sale, such as teas and coffees, are sourced in the same way: from plantations with the same ethics and approach.

They wanted an identity with an independent feel, earthy, rural, stripped back — to be as environmentally sensitive as possible to match their values: Organic, Sustainable, Ethical, Natural, Biodynamic, Integrated Agriculture. Even the bank they chose prides itself on history, values and ethics.

“Barolo is often described as having the aromas of tar and roses, and the wines are noted for their ability to age and usually take on a rust red tinge as they mature. Barolo needs to be aged for at least 38 months after the harvest before release, of which at least 18 months must be in wood.”

“All of what we sell we source from producers with strong environmental and ethical policies. Much of what we sell is grown organically, some bio-dynamically. Lots are produced entirely naturally with nothing added and nothing taken away.”
Robin Nugent, Director

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