Shrewsbury Open Studios

Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.

Shrewsbury Cycle Grand Prix

Online presence for British Cycling backed closed-circuit cycle race

Website and social media cards produced for the annual Shrewsbury Cycle Grand Prix crit races.

Bold design shows strength and no nonsense because the racing is hard. Riders need strength to compete.

Thousands lined the streets to experience the event. Over 350 amateur and professional riders took part in the fast-paced town centre circuit over seven different races.

The British Cycling backed event brought 6,000-7,000 spectators to the town. The event was also live-streamed over the internet via the website and broadcast to a giant screen in the town square.

Concrete branding project

The Concrete Centre asked us to develop their branding across all social media platforms. The resulting mark had to be more recognisable for their audience.

There is a primary logo for MPA The Concrete Centre. However research found their audience responded better to the previous ‘C’ icon.

Based on this information we developed a new icon which linked back to that identity. This variant is used as the Avatar across all social media platforms.

Twitter was the first to be addressed with new headers and backgrounds for both accounts: @concretecentre and @thisisconcrete.

@concretecentre has the more formal approach, in keeping with what The Concrete Centre do.

@thisisconcrete had to keep the existing logos and colour-ways, but we needed to freshen things up. We did this by applying different treatments.

Previously the header was always a building so not very forward-thinking. The new image is more inspirational showing the feed as a more engaging resource.

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