With its fashionable status the market hall in Shrewsbury, filled with a plethora of hipsterish cafés, food stalls and artists, is the ideal home for vintner Iron & Rose. But the venue’s popularity does cause a problem when it comes to being seen above the others.
Our aim is to catch the viewer. Letters have a lot of detail which can merge into what surrounds them, this large area of flat colour makes a space in those surroundings and keeps you for a few seconds longer than the rest.
You see it again but it’s a different colour which stops you again and you think back to the first one, and again with the next colour and the next…
“Their bright colour and simplicity stands out from the background noise of the busy market hall”
The second album from Joe Seager, singer-songwriter and acoustic guitarist
The concept came from a vintage map (c1860) found during a search for a starting point. The map showed much more than just the countries of the world, it showed details of mountain ranges, rivers, native fruits and other crops, even information on snowfall.
It fitted perfectly with the concept of Atlas which was about being open, more revealing, looking deeper, ‘mapping moments and journeys in life…’, and not just a collection of songs.
“The World in hemispheres: with comparative views of the heights of the principal mountains and basins of the principal rivers on the globe / by G.H. Swanston”
We made use of the age of the map, showing its wear, its damage, its authenticity.
“Keep Music Live” is a mantra of Joe’s and an all acoustic, laid down in a single take, warts and all live release of Atlas was also happening.
Our answer for this version followed the sound and we took away the textures, the images and the sleeve notes leaving only the songs.
Backed up by our material and two appearances on BBC Introducing, the album was launched with a live performance at one of Shrewsbury’s fashionable venues.