TEN YRS LTR: Studio Book

Concrete Centre – Futurebuild 2019

Concrete Futures focuses on innovation and digitisation. A play on words to infer a safe, secure future.

We designed an abstract and contemporary backdrop for the exhibition.
Multicoloured lines represent different sectors, professions and cultures. They come together as a single band pointing to the Concrete Futures.
The cut through logo shows movement and progression.

Stand design © The Opcyon Design Company

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

A T L A S

The second album from Joe Seager, singer-songwriter and acoustic guitarist

The concept came from a vintage map (c1860) found during a search for a starting point. The map showed much more than just the countries of the world, it showed details of mountain ranges, rivers, native fruits and other crops, even information on snowfall.
It fitted perfectly with the concept of Atlas which was about being open, more revealing, looking deeper, ‘mapping moments and journeys in life…’, and not just a collection of songs.

“The World in hemispheres: with comparative views of the heights of the principal mountains and basins of the principal rivers on the globe / by G.H. Swanston”

We made use of the age of the map, showing its wear, its damage, its authenticity.

“Keep Music Live” is a mantra of Joe’s and an all acoustic, laid down in a single take, warts and all live release of Atlas was also happening.

Our answer for this version followed the sound and we took away the textures, the images and the sleeve notes leaving only the songs.

Backed up by our material and two appearances on BBC Introducing, the album was launched with a live performance at one of Shrewsbury’s fashionable venues.

Concert photos © Verity Gray

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Concrete branding project

The Concrete Centre asked us to develop their branding across all social media platforms. The resulting mark had to be more recognisable for their audience.

There is a primary logo for MPA The Concrete Centre. However research found their audience responded better to the previous ‘C’ icon.

Based on this information we developed a new icon which linked back to that identity. This variant is used as the Avatar across all social media platforms.

Twitter was the first to be addressed with new headers and backgrounds for both accounts: @concretecentre and @thisisconcrete.

@concretecentre has the more formal approach, in keeping with what The Concrete Centre do.

@thisisconcrete had to keep the existing logos and colour-ways, but we needed to freshen things up. We did this by applying different treatments.

Previously the header was always a building so not very forward-thinking. The new image is more inspirational showing the feed as a more engaging resource.

Cafe Concrete Seminars

‘Cafe Concrete at Coin Street’

The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.

The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).

Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.

The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.

A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.

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Iron & Rose

The launch of Iron & Rose, a new, local, independent wine merchant.

The name is inspired by the smell and taste of ‘Barolo’, an Italian wine: “Wine produced in the northern Italian region of Piedmont vineyards must be located on hillsides.

The wines they sell are all sourced from organically and bio-dynamically farmed vineyards, winemakers who keep their product pure, but above all the focus is on wines that taste good, are authentic and speak of the people and places that made them. As well as wines, other products on sale, such as teas and coffees, are sourced in the same way: from plantations with the same ethics and approach.

They wanted an identity with an independent feel, earthy, rural, stripped back — to be as environmentally sensitive as possible to match their values: Organic, Sustainable, Ethical, Natural, Biodynamic, Integrated Agriculture. Even the bank they chose prides itself on history, values and ethics.

“Barolo is often described as having the aromas of tar and roses, and the wines are noted for their ability to age and usually take on a rust red tinge as they mature. Barolo needs to be aged for at least 38 months after the harvest before release, of which at least 18 months must be in wood.”

“All of what we sell we source from producers with strong environmental and ethical policies. Much of what we sell is grown organically, some bio-dynamically. Lots are produced entirely naturally with nothing added and nothing taken away.”
Robin Nugent, Director

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