Emergency Services Self-Help App

Our submission looks into the issues faced by our emergency services, our initial focus is the police service in particular.

We found that “leaflets get binned”, and “emails just wind you up”, and raising public awareness of police mental health could create targeting in some situations.

“We simply don’t have enough officers”

Immediate Response Firearms Officer – West Mercia Police

Campaign positioning statement

“No wordplay, no explanations, no distractions. A clear and simple message to be taken in at a glance. Any call to action must be memorable and a single step, a distraction to their day and it simply won’t happen.

“Simple, clear and down to earth.”

OPPO

Noun – British informal. A colleague or friend: ‘an old oppo of mine’.
Origin 1930s: abbreviation of opposite number.

Oppo Line Up

We designed an app to work as a personal diary, to self-monitor stresses and pressures. It logs working hours and moods at any given time. Users can add notes to say what triggered any changes.

Oppo can build up a profile of the user based on their inputs and offer tips on how to self-help.

Mood Log

The first screen is where to add a record of how you feel; at the start of a shift, the end, or any point in between. Just take a minute and move the slider to match your mood. The more you add the better your profile will be, allowing Oppo to tailor advice based on the data received.

Mood Log – Parameters

Starting each day on green is more positive and a wider range of results will be recorded than if it were to start in the middle as a neutral: ‘feeling ok’.

If you ask someone how they are, they’re likely to respond that they’re fine, whether they actually are or not.

The slider interface was decided upon after consulting with CBT’s. The opinion was; the action of the slider engages the user more productively – it gives them just enough distraction from events because they have to think of their own score rather than a smaller choice of pre-set options.

User Notes

To increase the human connection notes can be added by stylus, spoken word or text keypad. Oppo would transpose user handwriting or voice to a text-based record. Familiar notes are learned and built into a scrolling menu.

Strengthen the mood data by adding notes. Oppo will pick up on recurring keywords to enhance profile information.

View Statistics

Data can be viewed and compared by day, week or month. Running in tandem with shift patterns and logging any overtime, it works out changes which could be linked to the number of hours on duty. If the score creeps towards an overall negative state, Oppo will make the user aware and suggest ways to improve it.

Compare days, weeks and months

Oppo builds up an overall record of activity, users can increase or decrease the range on show to compare more averages on-screen.

The ‘End current shift’ button lets Oppo know the user has finished the shift and logs the time.

AI/Chatbot/Machine Learning

A chatroom-style system is set up for the user to interact more closely with their Oppo. Conversational AI creates a closer, more personalised experience capable of understanding and responding to the natural language used between Oppo and the user.

Machine Learning will enable the system to learn from data rather than through explicit programming, designed to behave convincingly as a conversational partner.

If warning signs beyond Oppo’s remit are picked up, the user will be encouraged to try the red button to connect to a predetermined helpline.

Shift Monitor

If the ‘End shift’ button wasn’t pressed at the official time Oppo gives two reminders and then goes quiet, a constant reminder could be frustrating. If the user is free to answer, they either confirm the end or press continue.

If the user forgets to log the end of their shift, a notice will show the next time they open the app.

Using the slider approach to stay familiar with already set interaction techniques, a quick slide to set the time, press the tick and the time is logged with the previous shift.

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Public Opinion

“We’re an odd town, friendly to a point”

Everyone says they love the town of Shrewsbury, we wanted to find out how true it was, just curious. So we surveyed it for opinions about the place, just asking two simple questions:

What’s the one good thing about the town?
What’s the one bad thing about the town?

We wanted people to be curious too.

We set up an online survey, conducted face-to-face interviews and touted ourselves on social media to gather in the answers from the general public.

A lot of the people were a little wary of saying anything negative until we told them that the comments would be kept anonymous. We then made them as ‘loud’ as possible by projecting them on the walls of buildings from the studio window.

“The river loops the town like it’s giving it a big hug”

Anon.

Is it a good thing?

Public Opinion is to love the buildings, the people, the friends. To love the flowers and the park, the old and the new.

Is it a bad thing?

Public Opinion is to complain about the parking, the buses, the roadworks, the homeless. The money wasted on refits: “they could have done better with that…”, the traffic, the teenagers, the cold.

The audios we took where animated, keeping the inflections and personalities of the speakers to keep them genuine.

We made a booklet which shows replies on facing pages, whether it’s a good thing or a bad thing depends on which cover the reader sees as the front.

“Walking through time”

Anon.

Search #PublicOpinion

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Shrewsbury Open Studios

Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

Posters for vintner Iron & Rose

With its fashionable status the market hall in Shrewsbury, filled with a plethora of hipsterish cafés, food stalls and artists, is the ideal home for vintner Iron & Rose. But the venue’s popularity does cause a problem when it comes to being seen above the others.

Our aim is to catch the viewer. Letters have a lot of detail which can merge into what surrounds them, this large area of flat colour makes a space in those surroundings and keeps you for a few seconds longer than the rest.

You see it again but it’s a different colour which stops you again and you think back to the first one, and again with the next colour and the next…

“Their bright colour and simplicity stands out from the background noise of the busy market hall”

Concrete branding project

The Concrete Centre asked us to develop their branding across all social media platforms. The resulting mark had to be more recognisable for their audience.

There is a primary logo for MPA The Concrete Centre. However research found their audience responded better to the previous ‘C’ icon.

Based on this information we developed a new icon which linked back to that identity. This variant is used as the Avatar across all social media platforms.

Twitter was the first to be addressed with new headers and backgrounds for both accounts: @concretecentre and @thisisconcrete.

@concretecentre has the more formal approach, in keeping with what The Concrete Centre do.

@thisisconcrete had to keep the existing logos and colour-ways, but we needed to freshen things up. We did this by applying different treatments.

Previously the header was always a building so not very forward-thinking. The new image is more inspirational showing the feed as a more engaging resource.

Cafe Concrete Seminars

‘Cafe Concrete at Coin Street’

The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.

The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).

Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.

The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.

A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.

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Iron & Rose

The launch of Iron & Rose, a new, local, independent wine merchant.

The name is inspired by the smell and taste of ‘Barolo’, an Italian wine: “Wine produced in the northern Italian region of Piedmont vineyards must be located on hillsides.

The wines they sell are all sourced from organically and bio-dynamically farmed vineyards, winemakers who keep their product pure, but above all the focus is on wines that taste good, are authentic and speak of the people and places that made them. As well as wines, other products on sale, such as teas and coffees, are sourced in the same way: from plantations with the same ethics and approach.

They wanted an identity with an independent feel, earthy, rural, stripped back — to be as environmentally sensitive as possible to match their values: Organic, Sustainable, Ethical, Natural, Biodynamic, Integrated Agriculture. Even the bank they chose prides itself on history, values and ethics.

“Barolo is often described as having the aromas of tar and roses, and the wines are noted for their ability to age and usually take on a rust red tinge as they mature. Barolo needs to be aged for at least 38 months after the harvest before release, of which at least 18 months must be in wood.”

“All of what we sell we source from producers with strong environmental and ethical policies. Much of what we sell is grown organically, some bio-dynamically. Lots are produced entirely naturally with nothing added and nothing taken away.”
Robin Nugent, Director

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