Concrete Centre – Futurebuild 2019

Concrete Futures focuses on innovation and digitisation with a play-on-words to infer a safe, secure future.

We were asked to design an abstract and contemporary backdrop for the graphic wall of this feature.
Multicoloured lines representing different sectors, different professions and cultures all converge into a single band across the stand towards the Concrete Futures logotype.
The cut through the words carries the movement in the direction of progression.

Stand design © The Opcyon Design Company

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

Structural Concrete Student Design Competition

Motion graphics announcing the winners of the 2018 design competition to kickstart awards night, and introduce the subject for next years’ competition.

The competition supports the curriculum of civil and structural engineering departments in UK universities. The competition operates on two levels: submissions are first judged at each university by the tutor, then the winning submission is entered for the national level of the competition.

The competition requires students to submit:

  • A conceptual design report
  • Calculations for the selected scheme superstructure
  • Drawings of the selected scheme superstructure
  • A sustainability appraisal

“The competition is a good opportunity to prepare elements of interest to prospective employers, some of whom are involved in setting and judging the competition”

The Singh Twins: Slaves of Fashion

Slaves of Fashion, an exhibition by internationally-renowned artists; the Singh Twins.

Severn were invited to join the team at the Wolverhampton Art Gallery to help with the staging of the exhibition of almost 20 new artworks.

The exhibition consisted of 11 printed fabric lightboxes, each one highlighting a different theme relating to India’s textile industry.

“These new works by The Singh Twins show the history of Indian textiles, the British Empire, enslavement and luxury consumerism, and their relevance today”

Further artworks on display explored the relationship between trade, conflict and consumerism in an age of Empire and the modern day.

Slaves of Fashion Series ©The Singh Twins

Posters for vintner Iron & Rose

With its fashionable status the market hall in Shrewsbury, filled with a plethora of hipsterish cafés, food stalls and artists, is the ideal home for vintner Iron & Rose. But the venue’s popularity does cause a problem when it comes to being seen above the others.

Our aim is to catch the viewer. Letters have a lot of detail which can merge into what surrounds them, this large area of flat colour makes a space in those surroundings and keeps you for a few seconds longer than the rest.

You see it again but it’s a different colour which stops you again and you think back to the first one, and again with the next colour and the next…

“Their bright colour and simplicity stands out from the background noise of the busy market hall”

A T L A S

The second album from Joe Seager, singer-songwriter and acoustic guitarist

The concept came from a vintage map (c1860) found during a search for a starting point. The map showed much more than just the countries of the world, it showed details of mountain ranges, rivers, native fruits and other crops, even information on snowfall.
It fitted perfectly with the concept of Atlas which was about being open, more revealing, looking deeper, ‘mapping moments and journeys in life…’, and not just a collection of songs.

“The World in hemispheres: with comparative views of the heights of the principal mountains and basins of the principal rivers on the globe / by G.H. Swanston”

We made use of the age of the map, showing its wear, its damage, its authenticity.

“Keep Music Live” is a mantra of Joe’s and an all acoustic, laid down in a single take, warts and all live release of Atlas was also happening.

Our answer for this version followed the sound and we took away the textures, the images and the sleeve notes leaving only the songs.

Backed up by our material and two appearances on BBC Introducing, the album was launched with a live performance at one of Shrewsbury’s fashionable venues.

Concert photos © Verity Gray

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Wolverhampton Arts & Heritage

Events & Exhibitions Guide

We were approached by the Museum to re-design their events guide.

It had to be clearer for visitors to follow and easier for them to find the information they needed.

We wanted to simplify the guide as much as possible and, working through all the things we found visitors wanted to know, we narrowed it down:

What is it?
Where is it?
When is it?
How much is it?

Another question was ‘will I like it?’ – you’d have to go there to find out…

wolverhamptonart.org.uk

Parallel Lives – Joe Seager

Parallel Lives, Debut album by Joe Seager, singer/songwriter.

Location photography: the wine cellars of Caves Louis de Grenelle in Saumur, France by Joel-Noelle Sirop.

Concrete branding project

The Concrete Centre wanted us to develop their branding across all their social media platforms.

Although there was a primary logo for MPA The Concrete Centre, we identified that their audience still responded to their old ‘C’ logo which was seen to better reflect what they do. Based on this information we developed a logo variant which harked back to the old days. This variant would be used as the Avatar across all their social media platforms.

Twitter was the first to be addressed along with new headers and backgrounds for both of their accounts: @concretecentre and @thisisconcrete.

@concretecentre needed the more formal approach, designed to show what The Concrete Centre does.

@thisisconcrete needed to retain the existing logos and colour-ways but we were asked to freshen this up by showing a different treatment of them.

Their header image had always just been of a building and therefore not that aspirational, which is what the Twitter feed needed to be all about.

Cafe Concrete Seminars

‘Cafe Concrete at Coin Street’

The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.

The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).

Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.

The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.

A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.

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