Market Day

A journalistic ‘current history’ of life inside the love-it-or-hate-it Market Hall building in Shrewsbury.

Designed in 1965 by the award-winning architect David du Roi Aberdeen, the Brutalist style Market Hall building in Shrewsbury causes much contention. This record of the day-to-day from inside the landmark building reflects the people who use it.

The first Covid-19 Lockdown of 2020 dropped right in the middle of the project bringing an unexpected show of resilience from those involved recorded in the images.

Some see the building as an eyesore intruding on the surrounding architectural mix of much loved Mediaeval, Georgian and Victorian buildings. Others love it because of this contrast and its individuality.

The Pevsner Architectural Guide pronounced the new Market Hall “a good example of modern architecture”. With modern building materials of concrete, glass and metal being used, Pevsner talks of the “clean lines and simple forms. The town’s timber-framed traditions are evoked – the upper storey is jettied out on a reinforced concrete structure and faced with vertical black fins in an echo of close studding”.

We wanted the design to be dripping with references to the Pevsver synopsis; “clean lines and simple forms…vertical black fins in an echo of close studding”.

The strong, clean vertical lines outside are brought through to the layout using narrow full-length columns, stark white space and the Compacta typeface from 1963 with its industrial appearance, a popular genre in the early 1960s, used throughout.

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Emergency Services Self-Help App

Our submission looks into the issues faced by our emergency services, our initial focus is the police service in particular.

We found that “leaflets get binned”, and “emails just wind you up”, and raising public awareness of police mental health could create targeting in some situations.

“We simply don’t have enough officers”

Immediate Response Firearms Officer – West Mercia Police

Campaign positioning statement

“No wordplay, no explanations, no distractions. A clear and simple message to be taken in at a glance. Any call to action must be memorable and a single step, a distraction to their day and it simply won’t happen.

“Simple, clear and down to earth.”

OPPO

Noun – British informal. A colleague or friend: ‘an old oppo of mine’.
Origin 1930s: abbreviation of opposite number.

Oppo Line Up

We designed an app to work like a personal diary, to self-monitor stresses and pressures. It logs working hours and moods at any given time. Users can add notes to say what triggered any changes.

Oppo can build up a profile of the user based on their inputs and offer tips on how to self-help.

Mood Log

The first screen is where to add a record of how you feel; at the start of a shift, the end, or any point in between. Just take a minute and move the slider to match your mood. The more you add the better your profile will be, allowing Oppo to tailor advice based on the data received.

Mood Log – Parameters

Starting each day on green is more positive and a wider range of results will be recorded than if it were to start in the middle as a neutral: ‘feeling ok’.

If you ask someone how they are, they’re likely to respond that they’re fine, whether they actually are or not.

The slider interface was decided upon after consulting with CBT’s. The opinion was; the action of the slider engages the user more productively – it gives them just enough distraction from events because they have to think of their own score rather than a smaller choice of pre-set options.

User Notes

To increase the human connection notes can be added by stylus, spoken word or text keypad. Oppo would transpose user handwriting or voice to a text-based record. Familiar notes are learned and built into a scrolling menu.

Strengthen the mood data by adding notes. Oppo will pick up on recurring keywords to enhance profile information.

View Statistics

Data can be viewed and compared by day, week or month. Running in tandem with shift patterns and logging any overtime, it works out changes which could be linked to the number of hours on duty. If the score creeps towards an overall negative state, Oppo will make the user aware and suggest ways to improve it.

Compare days, weeks and months

Oppo builds up an overall record of activity, users can increase or decrease the range on show to compare more averages on-screen.

The ‘End current shift’ button lets Oppo know the user has finished the shift and logs the time.

AI/Chatbot/Machine Learning

A chatroom-style system is set up for the user to interact more closely with their Oppo. Conversational AI creates a closer, more personalised experience capable of understanding and responding to the natural language used between Oppo and the user.

Machine Learning will enable the system to learn from data rather than through explicit programming, designed to behave convincingly as a conversational partner.

If warning signs beyond Oppo’s remit are picked up, the user will be encouraged to try the red button to connect to a predetermined helpline.

Shift Monitor

If the ‘End shift’ button wasn’t pressed at the official time Oppo gives two reminders and then goes quiet, a constant reminder could be frustrating. If the user is free to answer, they either confirm the end or press continue.

If the user forgets to log the end of their shift, a notice will show the next time they open the app.

Using the slider approach to stay familiar with already set interaction techniques, a quick slide to set the time, press the tick and the time is logged with the previous shift.

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Creative Conscience is a Charity Incorporated Organisation that inspires creative thinkers to apply their talents to socially valuable projects, promoting sustainability, freedom, social health and well-being.

Public Opinion

“We’re an odd town, friendly to a point”

Everyone says they love the town of Shrewsbury, we wanted to find out how true it was, just curious. So we surveyed it for opinions about the place, just asking two simple questions:

What’s the one good thing about the town?
What’s the one bad thing about the town?

We wanted people to be curious too.

We set up an online survey, conducted face-to-face interviews and touted ourselves on social media to gather in the answers from the general public.

A lot of the people were a little wary of saying anything negative until we told them that the comments would be kept anonymous. We then made them as ‘loud’ as possible by projecting them on the walls of buildings from the studio window.

“The river loops the town like it’s giving it a big hug”

Anon.

Is it a good thing?

Public Opinion is to love the buildings, the people, the friends. To love the flowers and the park, the old and the new.

Is it a bad thing?

Public Opinion is to complain about the parking, the buses, the roadworks, the homeless. The money wasted on refits: “they could have done better with that…”, the traffic, the teenagers, the cold.

The audios we took where animated, keeping the inflections and personalities of the speakers to keep them genuine.

We made a booklet which shows replies on facing pages, whether it’s a good thing or a bad thing depends on which cover the reader sees as the front.

“Walking through time”

Anon.

Search #PublicOpinion

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Violin Maker

Photobook: J. Batey | Violin Maker

There’s a workshop on Shrewsbury Town Walls unchanged for decades, a fascinating place, like stepping back in time.

We were invited to take photographs of the stacks of cases, racks of instruments, traditional tools and spare strings, so long as we didn’t interrupt Julian whilst he was working.

This book captures the atmosphere of the workshop.

Julian served his apprenticeship in Washington with Barry Oliver, a graduate of the Cremona School of Violinmaking.

After working with Rafael Carrabba in Seattle, he returned to work with his father in North Shropshire, an internationally renowned expert & dealer.

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TEN YRS LTR: Studio Book

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

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Wolverhampton Arts & Heritage

Events & Exhibitions Guide

We were approached by the Museum to re-design their events guide.

It had to be clearer for visitors to follow and easier for them to find the information they needed.

We wanted to simplify the guide as much as possible and, working through all the things we found visitors wanted to know, we narrowed it down:

What is it?
Where is it?
When is it?
How much is it?

Another question was ‘will I like it?’ – you’d have to go there to find out…

wolverhamptonart.org.uk

Iron & Rose

The launch of Iron & Rose, a new, local, independent wine merchant.

The name is inspired by the smell and taste of ‘Barolo’, an Italian wine: “Wine produced in the northern Italian region of Piedmont vineyards must be located on hillsides.

The wines they sell are all sourced from organically and bio-dynamically farmed vineyards, winemakers who keep their product pure, but above all the focus is on wines that taste good, are authentic and speak of the people and places that made them. As well as wines, other products on sale, such as teas and coffees, are sourced in the same way: from plantations with the same ethics and approach.

They wanted an identity with an independent feel, earthy, rural, stripped back — to be as environmentally sensitive as possible to match their values: Organic, Sustainable, Ethical, Natural, Biodynamic, Integrated Agriculture. Even the bank they chose prides itself on history, values and ethics.

“Barolo is often described as having the aromas of tar and roses, and the wines are noted for their ability to age and usually take on a rust red tinge as they mature. Barolo needs to be aged for at least 38 months after the harvest before release, of which at least 18 months must be in wood.”

“All of what we sell we source from producers with strong environmental and ethical policies. Much of what we sell is grown organically, some bio-dynamically. Lots are produced entirely naturally with nothing added and nothing taken away.”
Robin Nugent, Director

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