Emergency Services Self-Help App

Our submission looks into the issues faced by our emergency services, our initial focus is the police service in particular.

We found that “leaflets get binned”, and “emails just wind you up”, and raising public awareness of police mental health could create targeting in some situations.

“We simply don’t have enough officers”

Immediate Response Firearms Officer – West Mercia Police

Campaign positioning statement

“No wordplay, no explanations, no distractions. A clear and simple message to be taken in at a glance. Any call to action must be memorable and a single step, a distraction to their day and it simply won’t happen.

“Simple, clear and down to earth.”

OPPO

Noun – British informal. A colleague or friend: ‘an old oppo of mine’.
Origin 1930s: abbreviation of opposite number.

Oppo Line Up

We designed an app to work as a personal diary, to self-monitor stresses and pressures. It logs working hours and moods at any given time. Users can add notes to say what triggered any changes.

Oppo can build up a profile of the user based on their inputs and offer tips on how to self-help.

Mood Log

The first screen is where to add a record of how you feel; at the start of a shift, the end, or any point in between. Just take a minute and move the slider to match your mood. The more you add the better your profile will be, allowing Oppo to tailor advice based on the data received.

Mood Log – Parameters

Starting each day on green is more positive and a wider range of results will be recorded than if it were to start in the middle as a neutral: ‘feeling ok’.

If you ask someone how they are, they’re likely to respond that they’re fine, whether they actually are or not.

The slider interface was decided upon after consulting with CBT’s. The opinion was; the action of the slider engages the user more productively – it gives them just enough distraction from events because they have to think of their own score rather than a smaller choice of pre-set options.

User Notes

To increase the human connection notes can be added by stylus, spoken word or text keypad. Oppo would transpose user handwriting or voice to a text-based record. Familiar notes are learned and built into a scrolling menu.

Strengthen the mood data by adding notes. Oppo will pick up on recurring keywords to enhance profile information.

View Statistics

Data can be viewed and compared by day, week or month. Running in tandem with shift patterns and logging any overtime, it works out changes which could be linked to the number of hours on duty. If the score creeps towards an overall negative state, Oppo will make the user aware and suggest ways to improve it.

Compare days, weeks and months

Oppo builds up an overall record of activity, users can increase or decrease the range on show to compare more averages on-screen.

The ‘End current shift’ button lets Oppo know the user has finished the shift and logs the time.

AI/Chatbot/Machine Learning

A chatroom-style system is set up for the user to interact more closely with their Oppo. Conversational AI creates a closer, more personalised experience capable of understanding and responding to the natural language used between Oppo and the user.

Machine Learning will enable the system to learn from data rather than through explicit programming, designed to behave convincingly as a conversational partner.

If warning signs beyond Oppo’s remit are picked up, the user will be encouraged to try the red button to connect to a predetermined helpline.

Shift Monitor

If the ‘End shift’ button wasn’t pressed at the official time Oppo gives two reminders and then goes quiet, a constant reminder could be frustrating. If the user is free to answer, they either confirm the end or press continue.

If the user forgets to log the end of their shift, a notice will show the next time they open the app.

Using the slider approach to stay familiar with already set interaction techniques, a quick slide to set the time, press the tick and the time is logged with the previous shift.

Follow us on CreativepoolFeatured on Creativepool

Joe Seager – Yesteryear Album Sleeve

The brief was to show a reference to life challenges faced, overcoming difficulties in the past as well as happy memories and showing hope for the future.

This was to give a taste of some of the subjects being communicated in the songs, creating a mood to reflect the story of the album.

Together we built up a collection of words and phrases from the tracks, a scrapbook of his own images and photographs; memorable moments, favourite toys from childhood, favourite photos, anything which brought a special memory.

We added to the personability by adding Joe’s handwritten text for the titles and track listings.

Sections of the main image make the pre-release singles: Run With It, In Reverie and Yesteryear.

Public Opinion

“We’re an odd town, friendly to a point”

Everyone says they love the town of Shrewsbury, we wanted to find out how true it was, just curious. So we surveyed it for opinions about the place, just asking two simple questions:

What’s the one good thing about the town?
What’s the one bad thing about the town?

We wanted people to be curious too.

We set up an online survey, conducted face-to-face interviews and touted ourselves on social media to gather in the answers from the general public.

A lot of the people were a little wary of saying anything negative until we told them that the comments would be kept anonymous. We then made them as ‘loud’ as possible by projecting them on the walls of buildings from the studio window.

“The river loops the town like it’s giving it a big hug”

Anon.

Is it a good thing?

Public Opinion is to love the buildings, the people, the friends. To love the flowers and the park, the old and the new.

Is it a bad thing?

Public Opinion is to complain about the parking, the buses, the roadworks, the homeless. The money wasted on refits: “they could have done better with that…”, the traffic, the teenagers, the cold.

The audios we took where animated, keeping the inflections and personalities of the speakers to keep them genuine.

We made a booklet which shows replies on facing pages, whether it’s a good thing or a bad thing depends on which cover the reader sees as the front.

“Walking through time”

Anon.

Search #PublicOpinion

Follow us on CreativepoolFeatured on Creativepool

Shrewsbury Open Studios

Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.

Violin Maker

Photobook: J. Batey | Violin Maker

There’s a workshop on Shrewsbury Town Walls unchanged for decades, a fascinating place, like stepping back in time.

We were invited to take photographs of the stacks of cases, racks of instruments, traditional tools and spare strings, so long as we didn’t interrupt Julian whilst he was working.

This book captures the atmosphere of the workshop.

Julian served his apprenticeship in Washington with Barry Oliver, a graduate of the Cremona School of Violinmaking.

After working with Rafael Carrabba in Seattle, he returned to work with his father in North Shropshire, an internationally renowned expert & dealer.

Follow us on CreativepoolFeatured on Creativepool

TEN YRS LTR: Studio Book

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

WikiNative

Identity and website for a Wikipedia editing agency.

WikiNative removes or corrects false information shown on Wikipedia pages. It brings the content within the complex guidelines of the online encyclopaedia.

Designing their site, we kept it to-the-point, a text only approach avoided any padding-out with photos of notebooks and coffee cups and fingers on keyboards: unnecessary, non-representative content perhaps?

Strong colours give high-impact, putting things right there in front of users, they take notice.

The Singh Twins: Slaves of Fashion

Slaves of Fashion, an exhibition by internationally-renowned artists; the Singh Twins.

Severn were invited to join the team at the Wolverhampton Art Gallery to help with the staging of the exhibition of almost 20 new artworks.

The exhibition consisted of 11 printed fabric lightboxes, each one highlighting a different theme relating to India’s textile industry.

“These new works by The Singh Twins show the history of Indian textiles, the British Empire, enslavement and luxury consumerism, and their relevance today”

Further artworks on display explored the relationship between trade, conflict and consumerism in an age of Empire and the modern day.

Slaves of Fashion Series ©The Singh Twins

Posters for vintner Iron & Rose

With its fashionable status the market hall in Shrewsbury, filled with a plethora of hipsterish cafés, food stalls and artists, is the ideal home for vintner Iron & Rose. But the venue’s popularity does cause a problem when it comes to being seen above the others.

Our aim is to catch the viewer. Letters have a lot of detail which can merge into what surrounds them, this large area of flat colour makes a space in those surroundings and keeps you for a few seconds longer than the rest.

You see it again but it’s a different colour which stops you again and you think back to the first one, and again with the next colour and the next…

“Their bright colour and simplicity stands out from the background noise of the busy market hall”

© SEVERN AGENCY LTD