The competition supports the curriculum of civil and structural engineering departments in UK universities. The competition operates on two levels: submissions are first judged at each university by the tutor, then the winning submission is entered for the national level of the competition.
The competition requires students to submit:
Our answer for this version followed the sound and we took away the textures, the images and the sleeve notes leaving only the songs.
Concert photos © Verity Gray
Location photography: the wine cellars of Caves Louis de Grenelle in Saumur, France by Joel-Noelle Sirop.
Although there was a primary logo for MPA The Concrete Centre, we identified that their audience still responded to their old ‘C’ logo which was seen to better reflect what they do. Based on this information we developed a logo variant which harked back to the old days. This variant would be used as the Avatar across all their social media platforms.
The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).
Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.