Joe Seager – Yesteryear Album Sleeve

The brief was to show a reference to life challenges faced, overcoming difficulties in the past as well as happy memories and showing hope for the future.

This was to give a taste of some of the subjects being communicated in the songs, creating a mood to reflect the story of the album.

Together we built up a collection of words and phrases from the tracks, a scrapbook of his own images and photographs; memorable moments, favourite toys from childhood, favourite photos, anything which brought a special memory.

We added to the personability by adding Joe’s handwritten text for the titles and track listings.

Sections of the main image make the pre-release singles: Run With It, In Reverie and Yesteryear.

Public Opinion

We’re an odd town, friendly to a point.

Public Opinion is about people shopping and sitting in the sun. Benches that aren’t full but still no more room. Waiting in the queue with nothing to say to hurry the bus – no raising eyebrows or sighs.

The parks, the people, the friends, the history; and the pubs.

We took a survey: tell us a good thing then tell us a bad thing, black and white. The show shouts the answers, most in silence, some in lights, anonymous.

‘Reticent’ describes us, it’s not an ignorance or superiority, it’s sometimes a reluctance to converse. Not ‘shy’ nor ‘introvert’ they would be too harsh, reticent seems softer somehow…

“The river loops the town like it’s giving it a big hug”

Anon.

Is it a good thing?

Public Opinion is to love the buildings, the people, the friends. To love the flowers and the park, the old and the new.

Is it a bad thing?

Public Opinion is to complain about the parking, the buses, the roadworks, the homeless. The money wasted on refits: “they could have done better with that…”, the traffic, the teenagers, the cold.

We set up an online survey, conducted face-to-face interviews and touted ourselves on social media to gather in public opinions about the town. We made labels from quotes and put them around. We took the responses and using a projector we showed them on the walls of buildings from the studio window.

The audios have been animated, keeping the inflections and personalities of the speakers.

The booklet shows a message on the facing pages, whether it’s a good thing or a bad thing depends on which cover the reader sees as the front.

“Walking through time”

Anon.

Search #PublicOpinion

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Shrewsbury Open Studios

Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.

Violin Maker

Photobook: J. Batey | Violin Maker

There’s a workshop on Shrewsbury Town Walls unchanged for decades, a fascinating place, like stepping back in time.

We were invited to take photographs of the stacks of cases, racks of instruments, traditional tools and spare strings, so long as we didn’t interrupt Julian whilst he was working.

This book captures the atmosphere of the workshop.

Julian served his apprenticeship in Washington with Barry Oliver, a graduate of the Cremona School of Violinmaking.

After working with Rafael Carrabba in Seattle, he returned to work with his father in North Shropshire, an internationally renowned expert & dealer.

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TEN YRS LTR: Studio Book

Concrete Centre – Futurebuild 2019

Concrete Futures focuses on innovation and digitisation. A play on words to infer a safe, secure future.

We designed an abstract and contemporary backdrop for the exhibition.
Multicoloured lines represent different sectors, professions and cultures. They come together as a single band pointing to the Concrete Futures.
The cut through logo shows movement and progression.

Stand design © The Opcyon Design Company

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

Structural Concrete Student Design Competition

Motion graphics to show the winners of the 2018 competition to kickstart awards night and introduce the brief for next year.

Supporting the curriculum of civil and structural engineering departments in UK universities, the competition operates on two levels: first by the university, then their chosen submission is entered to the national level.

The competition requires students to submit:

  • A conceptual design report
  • Calculations for the selected scheme superstructure
  • Drawings of the selected scheme superstructure
  • A sustainability appraisal

“The competition is a good opportunity to prepare elements of interest to prospective employers, some of whom are involved in setting and judging the competition”

The Singh Twins: Slaves of Fashion

Slaves of Fashion, an exhibition by internationally-renowned artists; the Singh Twins.

Severn were invited to join the team at the Wolverhampton Art Gallery to help with the staging of the exhibition of almost 20 new artworks.

The exhibition consisted of 11 printed fabric lightboxes, each one highlighting a different theme relating to India’s textile industry.

“These new works by The Singh Twins show the history of Indian textiles, the British Empire, enslavement and luxury consumerism, and their relevance today”

Further artworks on display explored the relationship between trade, conflict and consumerism in an age of Empire and the modern day.

Slaves of Fashion Series ©The Singh Twins

Posters for vintner Iron & Rose

With its fashionable status the market hall in Shrewsbury, filled with a plethora of hipsterish cafés, food stalls and artists, is the ideal home for vintner Iron & Rose. But the venue’s popularity does cause a problem when it comes to being seen above the others.

Our aim is to catch the viewer. Letters have a lot of detail which can merge into what surrounds them, this large area of flat colour makes a space in those surroundings and keeps you for a few seconds longer than the rest.

You see it again but it’s a different colour which stops you again and you think back to the first one, and again with the next colour and the next…

“Their bright colour and simplicity stands out from the background noise of the busy market hall”

© SEVERN AGENCY LTD