Shrewsbury Open Studios

Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.

TEN YRS LTR: Studio Book

Concrete Centre – Futurebuild 2019

Concrete Futures focuses on innovation and digitisation. A play on words to infer a safe, secure future.

We designed an abstract and contemporary backdrop for the exhibition.
Multicoloured lines represent different sectors, professions and cultures. They come together as a single band pointing to the Concrete Futures.
The cut through logo shows movement and progression.

Stand design © The Opcyon Design Company

The Singh Twins: Slaves of Fashion

Slaves of Fashion, an exhibition by internationally-renowned artists; the Singh Twins.

Severn were invited to join the team at the Wolverhampton Art Gallery to help with the staging of the exhibition of almost 20 new artworks.

The exhibition consisted of 11 printed fabric lightboxes, each one highlighting a different theme relating to India’s textile industry.

“These new works by The Singh Twins show the history of Indian textiles, the British Empire, enslavement and luxury consumerism, and their relevance today”

Further artworks on display explored the relationship between trade, conflict and consumerism in an age of Empire and the modern day.

Slaves of Fashion Series ©The Singh Twins

Cafe Concrete Seminars

‘Cafe Concrete at Coin Street’

The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.

The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).

Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.

The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.

A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.

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