TEN YRS LTR: Studio Book

Concrete Centre – Futurebuild 2019

Concrete Futures focuses on innovation and digitisation with a play-on-words to infer a safe, secure future.

We were asked to design an abstract and contemporary backdrop for the graphic wall of this feature.
Multicoloured lines representing different sectors, different professions and cultures all converge into a single band across the stand towards the Concrete Futures logotype.
The cut through the words carries the movement in the direction of progression.

Stand design © The Opcyon Design Company

Glouglou Wine Bar

A venture on to the high-street for Severn with the brand identity, promotional literature and website for a new wine bar with a difference.

Everything they serve is sourced directly from the growers, farmers and fishermen, and wines from producers with strong environmental and ethical policies using as little intervention as possible.

We decided that the idea of low intervention would be our starting point and so the logo just had to be hand-drawn and uncomplicated to follow this same principal.

Traditional skills where used as much as possible, sign-writer Josh Monk was commissioned to dress the shopfront and the interior contains hand-made furniture and a large scale hand-painted mural by Matt Sewell.

Glouglou is the most successful French linguistic export since ooh-la-la…

So it’s a splash, it’s a spill, it’s a flower (some wines smell like that), it’s the top of a tap on a barrel. It fits the words and it fits the sound of glouglou.

“It’s so fresh, so invigorating, so glouglou.”

WikiNative

Identity and website for a Wikipedia editing agency.

WikiNative removes or corrects false information shown on Wikipedia pages and brings the content within the complex guidelines of the online encyclopaedia.

Designing their site, we kept it to-the-point, a text only approach avoided any padding-out with photos of notebooks and coffee cups and fingers on keyboards: unnecessary, non-representative content perhaps?

Strong colours give high-impact, putting things right there in front of users, they take notice.

Concrete branding project

The Concrete Centre wanted us to develop their branding across all their social media platforms.

Although there was a primary logo for MPA The Concrete Centre, we identified that their audience still responded to their old ‘C’ logo which was seen to better reflect what they do. Based on this information we developed a logo variant which harked back to the old days. This variant would be used as the Avatar across all their social media platforms.

Twitter was the first to be addressed along with new headers and backgrounds for both of their accounts: @concretecentre and @thisisconcrete.

@concretecentre needed the more formal approach, designed to show what The Concrete Centre does.

@thisisconcrete needed to retain the existing logos and colour-ways but we were asked to freshen this up by showing a different treatment of them.

Their header image had always just been of a building and therefore not that aspirational, which is what the Twitter feed needed to be all about.

Cafe Concrete Seminars

‘Cafe Concrete at Coin Street’

The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.

The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).

Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.

The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.

A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.

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Iron & Rose

The launch of Iron & Rose, a new, local, independent wine merchant.

The name is inspired by the smell and taste of ‘Barolo’, an Italian wine: “Wine produced in the northern Italian region of Piedmont vineyards must be located on hillsides.

The wines they sell are all sourced from organically and bio-dynamically farmed vineyards, winemakers who keep their product pure, but above all the focus is on wines that taste good, are authentic and speak of the people and places that made them. As well as wines, other products on sale, such as teas and coffees, are sourced in the same way: from plantations with the same ethics and approach.

They wanted an identity with an independent feel, earthy, rural, stripped back — to be as environmentally sensitive as possible to match their values: Organic, Sustainable, Ethical, Natural, Biodynamic, Integrated Agriculture. Even the bank they chose prides itself on history, values and ethics.

“Barolo is often described as having the aromas of tar and roses, and the wines are noted for their ability to age and usually take on a rust red tinge as they mature. Barolo needs to be aged for at least 38 months after the harvest before release, of which at least 18 months must be in wood.”

“All of what we sell we source from producers with strong environmental and ethical policies. Much of what we sell is grown organically, some bio-dynamically. Lots are produced entirely naturally with nothing added and nothing taken away.”
Robin Nugent, Director

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