Public Opinion

“We’re an odd town, friendly to a point”

Everyone says they love the town of Shrewsbury, we wanted to find out how true it was, just curious. So we surveyed it for opinions about the place, just asking two simple questions:

What’s the one good thing about the town?
What’s the one bad thing about the town?

We wanted people to be curious too.

We set up an online survey, conducted face-to-face interviews and touted ourselves on social media to gather in the answers from the general public.

A lot of the people were a little wary of saying anything negative until we told them that the comments would be kept anonymous. We then made them as ‘loud’ as possible by projecting them on the walls of buildings from the studio window.

“The river loops the town like it’s giving it a big hug”

Anon.

Is it a good thing?

Public Opinion is to love the buildings, the people, the friends. To love the flowers and the park, the old and the new.

Is it a bad thing?

Public Opinion is to complain about the parking, the buses, the roadworks, the homeless. The money wasted on refits: “they could have done better with that…”, the traffic, the teenagers, the cold.

The audios we took where animated, keeping the inflections and personalities of the speakers to keep them genuine.

We made a booklet which shows replies on facing pages, whether it’s a good thing or a bad thing depends on which cover the reader sees as the front.

“Walking through time”

Anon.

Search #PublicOpinion

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Structural Concrete Student Design Competition

Motion graphics to show the winners of the 2018 competition to kickstart awards night and introduce the brief for next year.

Supporting the curriculum of civil and structural engineering departments in UK universities, the competition operates on two levels: first by the university, then their chosen submission is entered to the national level.

The competition requires students to submit:

  • A conceptual design report
  • Calculations for the selected scheme superstructure
  • Drawings of the selected scheme superstructure
  • A sustainability appraisal

“The competition is a good opportunity to prepare elements of interest to prospective employers, some of whom are involved in setting and judging the competition”

Cafe Concrete Seminars

‘Cafe Concrete at Coin Street’

The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.

The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).

Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.

The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.

A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.

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