Shrewsbury Cycle Grand Prix

Online presence for British Cycling backed closed-circuit cycle race

Website and social media cards produced for the annual Shrewsbury Cycle Grand Prix crit races.

Bold design shows strength and no nonsense because the racing is hard. Riders need strength to compete.

Thousands lined the streets to experience the event. Over 350 amateur and professional riders took part in the fast-paced town centre circuit over seven different races.

The British Cycling backed event brought 6,000-7,000 spectators to the town. The event was also live-streamed over the internet via the website and broadcast to a giant screen in the town square.

Concrete branding project

The Concrete Centre asked us to develop their branding across all social media platforms. The resulting mark had to be more recognisable for their audience.

There is a primary logo for MPA The Concrete Centre. However research found their audience responded better to the previous ‘C’ icon.

Based on this information we developed a new icon which linked back to that identity. This variant is used as the Avatar across all social media platforms.

Twitter was the first to be addressed with new headers and backgrounds for both accounts: @concretecentre and @thisisconcrete.

@concretecentre has the more formal approach, in keeping with what The Concrete Centre do.

@thisisconcrete had to keep the existing logos and colour-ways, but we needed to freshen things up. We did this by applying different treatments.

Previously the header was always a building so not very forward-thinking. The new image is more inspirational showing the feed as a more engaging resource.

Cafe Concrete Seminars

‘Cafe Concrete at Coin Street’

The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.

The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).

Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.

The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.

A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.

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