Joe Seager – Yesteryear Album Sleeve

The brief was to show a reference to life challenges faced, overcoming difficulties in the past as well as happy memories and showing hope for the future.

This was to give a taste of some of the subjects being communicated in the songs, creating a mood to reflect the story of the album.

Together we built up a collection of words and phrases from the tracks, a scrapbook of his own images and photographs; memorable moments, favourite toys from childhood, favourite photos, anything which brought a special memory.

We added to the personability by adding Joe’s handwritten text for the titles and track listings.

Sections of the main image make the pre-release singles: Run With It, In Reverie and Yesteryear.

Shrewsbury Open Studios

Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.

Concrete Centre – Futurebuild 2019

Concrete Futures focuses on innovation and digitisation. A play on words to infer a safe, secure future.

We designed an abstract and contemporary backdrop for the exhibition.
Multicoloured lines represent different sectors, professions and cultures. They come together as a single band pointing to the Concrete Futures.
The cut through logo shows movement and progression.

Stand design © The Opcyon Design Company

WikiNative

Identity and website for a Wikipedia editing agency.

WikiNative removes or corrects false information shown on Wikipedia pages. It brings the content within the complex guidelines of the online encyclopaedia.

Designing their site, we kept it to-the-point, a text only approach avoided any padding-out with photos of notebooks and coffee cups and fingers on keyboards: unnecessary, non-representative content perhaps?

Strong colours give high-impact, putting things right there in front of users, they take notice.

Structural Concrete Student Design Competition

Motion graphics to show the winners of the 2018 competition to kickstart awards night and introduce the brief for next year.

Supporting the curriculum of civil and structural engineering departments in UK universities, the competition operates on two levels: first by the university, then their chosen submission is entered to the national level.

The competition requires students to submit:

  • A conceptual design report
  • Calculations for the selected scheme superstructure
  • Drawings of the selected scheme superstructure
  • A sustainability appraisal

“The competition is a good opportunity to prepare elements of interest to prospective employers, some of whom are involved in setting and judging the competition”

The Singh Twins: Slaves of Fashion

Slaves of Fashion, an exhibition by internationally-renowned artists; the Singh Twins.

Severn were invited to join the team at the Wolverhampton Art Gallery to help with the staging of the exhibition of almost 20 new artworks.

The exhibition consisted of 11 printed fabric lightboxes, each one highlighting a different theme relating to India’s textile industry.

“These new works by The Singh Twins show the history of Indian textiles, the British Empire, enslavement and luxury consumerism, and their relevance today”

Further artworks on display explored the relationship between trade, conflict and consumerism in an age of Empire and the modern day.

Slaves of Fashion Series ©The Singh Twins

Posters for vintner Iron & Rose

With its fashionable status the market hall in Shrewsbury, filled with a plethora of hipsterish cafés, food stalls and artists, is the ideal home for vintner Iron & Rose. But the venue’s popularity does cause a problem when it comes to being seen above the others.

Our aim is to catch the viewer. Letters have a lot of detail which can merge into what surrounds them, this large area of flat colour makes a space in those surroundings and keeps you for a few seconds longer than the rest.

You see it again but it’s a different colour which stops you again and you think back to the first one, and again with the next colour and the next…

“Their bright colour and simplicity stands out from the background noise of the busy market hall”

A T L A S

The second album from Joe Seager, singer-songwriter and acoustic guitarist

The concept came from a vintage map (c1860) found during a search for a starting point. The map showed much more than just the countries of the world, it showed details of mountain ranges, rivers, native fruits and other crops, even information on snowfall.
It fitted perfectly with the concept of Atlas which was about being open, more revealing, looking deeper, ‘mapping moments and journeys in life…’, and not just a collection of songs.

“The World in hemispheres: with comparative views of the heights of the principal mountains and basins of the principal rivers on the globe / by G.H. Swanston”

We made use of the age of the map, showing its wear, its damage, its authenticity.

“Keep Music Live” is a mantra of Joe’s and an all acoustic, laid down in a single take, warts and all live release of Atlas was also happening.

Our answer for this version followed the sound and we took away the textures, the images and the sleeve notes leaving only the songs.

Backed up by our material and two appearances on BBC Introducing, the album was launched with a live performance at one of Shrewsbury’s fashionable venues.

Concert photos © Verity Gray

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Parallel Lives – Joe Seager

Parallel Lives, Debut album by Joe Seager, singer/songwriter.

Location photography: the wine cellars of Caves Louis de Grenelle in Saumur, France by Joel-Noelle Sirop.

Shrewsbury Cycle Grand Prix

Online presence for British Cycling backed closed-circuit cycle race

Website and social media cards produced for the annual Shrewsbury Cycle Grand Prix crit races.

Bold design shows strength and no nonsense because the racing is hard. Riders need strength to compete.

Thousands lined the streets to experience the event. Over 350 amateur and professional riders took part in the fast-paced town centre circuit over seven different races.

The British Cycling backed event brought 6,000-7,000 spectators to the town. The event was also live-streamed over the internet via the website and broadcast to a giant screen in the town square.

© SEVERN AGENCY LTD