Our aim is to catch the viewer. Letters have a lot of detail which can merge into what surrounds them, this large area of flat colour makes a space in those surroundings and keeps you for a few seconds longer than the rest.
You see it again but it’s a different colour which stops you again and you think back to the first one, and again with the next colour and the next…
“Their bright colour and simplicity stands out from the background noise of the busy market hall”
