Everyone says they love the town of Shrewsbury, we wanted to find out how true it was, just curious. So we surveyed it for opinions about the place, just asking two simple questions:
What’s the one good thing about the town?
What’s the one bad thing about the town?
We wanted people to be curious too.
We set up an online survey, conducted face-to-face interviews and touted ourselves on social media to gather in the answers from the general public.
A lot of the people were a little wary of saying anything negative until we told them that the comments would be kept anonymous. We then made them as ‘loud’ as possible by projecting them on the walls of buildings from the studio window.
“The river loops the town like it’s giving it a big hug”
Is it a good thing?
Public Opinion is to love the buildings, the people, the friends. To love the flowers and the park, the old and the new.
Is it a bad thing?
Public Opinion is to complain about the parking, the buses, the roadworks, the homeless. The money wasted on refits: “they could have done better with that…”, the traffic, the teenagers, the cold.
The audios we took where animated, keeping the inflections and personalities of the speakers to keep them genuine.
We made a booklet which shows replies on facing pages, whether it’s a good thing or a bad thing depends on which cover the reader sees as the front.