Branding / Graphic Design / Identity / Logo Design / Social Media

Concrete branding project

The Concrete Centre asked us to develop their branding across all social media platforms. The resulting mark had to be more recognisable for their audience.

There is a primary logo for MPA The Concrete Centre. However research found their audience responded better to the previous ‘C’ icon.

Based on this information we developed a new icon which linked back to that identity. This variant is used as the Avatar across all social media platforms.

Twitter was the first to be addressed with new headers and backgrounds for both accounts: @concretecentre and @thisisconcrete.

@concretecentre has the more formal approach, in keeping with what The Concrete Centre do.

@thisisconcrete had to keep the existing logos and colour-ways, but we needed to freshen things up. We did this by applying different treatments.

Previously the header was always a building so not very forward-thinking. The new image is more inspirational showing the feed as a more engaging resource.

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