The Concrete Centre held a pop-up event at an established location – Coin Street Neighbourhood Centre on the Southbank.
The brief was to align the event with the forward-thinking community project, the only real restrictions being we had to incorporate the full name of the event, ‘Cafe Concrete at Coin Street’, within the logo and use the colour-theme of the event, which was to be ‘black and white, with a splash of orange’ (this was a directive from the architect leading the project).
Our answer was to start with a reference to the venue by creating a block pattern based on the outside structure of the building and the shapes from its orange façade, while the bold, clear shape of the logo was derived from the brutalism usually associated with concrete architecture.
The logo has no fixed length, the shape cast by the type extends to wrap around walls and along floors when applied within the building — for once with a logo — the bigger the better.
A number of items were designed to promote the event. We added more angles taken from the inside of the building to make new bold shapes, both positive and negative. Other items showed the no-nonsense logo at full strength to carry on the brutalist association.
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