What branding is
If I had to sum up what branding is in one word: consistency. Your brand should be instantly recognisable, whether you’re seen online, in print, or on the high street.
As a branding agency, I consider the whole business. What do I mean by that? Well, I mean that learning about the personality of the business, who you are, and what you represent, is always my first priority. Because without that, I can’t imagine what your brand will be.
I need to know the essence of what your company is, and only then can I start to put together what your branding should look like.
So, what do I mean by branding? The logo, although it’s an element, is not necessarily where I begin. Branding encapsulates the entire image – and that includes many elements, from the colours that you use, the fonts and image styles, the tone and voice portrayed in all of your content. It’s all of the visual elements, the corporate style, even the materials you use for your printed content.
Branding and design
Design is more than just an image – it’s the ambassador of your brand. As such, your branding should communicate your message, and that’s really where a branding designer comes in.
A good branding agency will be able to establish your brand personality, and pull everything together to make it visually beautiful, appealing, and most importantly, consistent.
And in doing so, no matter what medium your customers choose to find you, it will be immediately obvious by your branding who you are.