What’s this book? It’s to celebrate the fact that I decided to leave the mundane and the same-old, in order to start again. To look for the work that I will be proud to be doing, the kind of work which will be seen because I want people to see it. Ten years and not enough to shout about in terms of work worth shouting about is all wrong, but nonetheless here are some bits worth seeing, the bits that managed to get past design experts in the marketing departments.
It was time to move away from the corporate catchphrases, the -ilities, the -alities, the no-brainers and the miscommunications. To do something different. Something that I will happily say, ‘I did that’.