It’s to celebrate the fact that I decided to leave the mundane and the same-old, in order to start again. To look for the work that I will be proud to be doing, the kind of work which will be seen because I want people to see it.
Ten years and not enough to shout about in terms of work worth shouting about is all wrong, but nonetheless here are some bits worth seeing, the bits that managed to get past design experts in the marketing departments.
Went to art school in 1989
Went to another in 1992
Met a girl in 1993
Got a job in 1994
Bought our first house and found our dog Elvis in 2000
Married her in 2002
Bought our second house and had our first son in 2003
Had our second in 2007
Needed change in 2008
Lost Elvis in 2009
Got Razzle in 2010
Cycled from London to Paris in 2010
Got my black-belt and joined the cycling club in 2013
Nothing much happened in 2014
Or ’15
Or ’16
Changes decided at last in 2017
Started a new studio in 2018
Put a book on sale in 2019
‘Severn celebrates 10 years of design work “worth shouting about” with a beautiful book’
Katy Cowan, founder of Creative Boom
‘…it is turning negatives into positives to help launch a new, more creative studio’
People of Print June 2018
‘I thought the book was great and I’m always surprised people don’t self-publish more. I get all the arguments about the world is not about “print” anymore but a book gives a designer such a solid base!
…Just keep doing the great work…It’s a very personal experience you’ve captured’
Domenic Lippa, Pentagram
To do something different. Something that I will happily say, ‘I did that’.
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